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“As if catfishing wasn't bad enough, people who are actually trying to find dates or love through online dating sites have to be concerned about people kittenfishing them,” love coach Nikki Leigh told Bustle.

“We have to wonder if people think this is harmless or if people do it intentionally.

This used to be embarrassing…until I found things that worked and things that didn’t, which made online dating less about the guesswork and more about science. On a typical Friday night, you’ll find me out having dinner and drinks with friends…but I also love to stay in and enjoy my shows on Netflix with a craft beer in hand. The bottom section might be titled something like “Message Me If…” Do not, I repeat, do not put any important information in that section.

Come join me on my journey through A/B testing in the world of online dating! I love to laugh, travel the globe, try new restaurants, and meet new people. Because you learned absolutely nothing about this fictional Mike guy. Anything you would choose to put there should go in the first section at the top of your profile page.

This doofus Mike doesn’t know who he is or how to convey his true self to all of his possible love interests. So how you attract and engage the right person without sounding like a cliché? Over the past few years, I’ve optimized my dating profiles (as a marketer, optimization is what I do), and I have no problem admitting that these “optimizations” helped me find my girlfriend (whether she likes me admitting that is another story).

Or it can be more severe, like straight-up lying about your age, height, interests or accomplishments.

My friends would say that I’m easygoing, but I like to think I follow the “work-hard, play hard” lifestyle. In the end, I’m just a genuine guy seeking a genuine girl to be my new PIC (partner-in-crime). People are searching for their one and only true love, so tell them why it’s you in the first paragraph rather than 2,000 words into your profile. As an email marketer, this strategy also rings true for your email content. Plus, all the hundreds of other people out there are still saying “Hi”, so this helps you stand out in their inbox!

And if we really hit it off, we’ll tell people we met in a bar (insert winky face). Where is the best place to put your call-to-action? It’s boring and is unlikely to generate any responses. For your own marketing emails, your subject line should capture the recipient’s attention.

Is it creating a new reality in which people actively avoid real-life interactions?

Of course, others have worried about these sorts of questions before.

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